Omnichannel

Best Buy is following the lead of Target and other retailers by partnering with a new app called Curbside at some of its stores.

Best Buy has signed a deal with Curbside, which allows shoppers to pick out what they want online. Curbside employees then buy the items and are there to meet shoppers outside the store an hour later. The app was launched by two former Apple engineers who raised $9.5 million to expand the service, which is free to shoppers.

Foothill Ranch, Calif. – The Wet Seal Inc. wants customers to have a social online shopping experience. Wet Seal will utilize 3 Tier Logic's Platform3 consumer-to-consumer content marketing and data mining platform to increase the quantity and duration of website visits and the conversion of those visits to generate more e-commerce transactions.

Omnichannel commerce is exposing organizations as "legacy channel impaired." Customers don’t talk about and don’t care about channels. Customers care about engagement, information, value, product and service. Channels are a frame we’ve used to organize around and operate in an increasingly disruptive environment. What started as a fear of cannibalization has evolved into an opportunity for augmentation, as digital and physical convergence accelerates across categories and formats.

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.

Amazon is expanding its same-day delivery service not just to all of Manhattan, but to other New York City boroughs as well, with unknown implications for the retail industry.

The e-commerce giant won't say, but it will say it has expanded its Prime Now same-day delivery service out of Manhattan for the first time and into select neighborhoods in Brooklyn.

The service allows Amazon Prime subscribers in neighborhoods such as Brooklyn Heights, Fort Greene and Prospect Heights to get free delivery on a limited selection of goods within two hours of ordering.

Boston – Shoe/apparel shopping site ShoeBuy, has relaunched its e-commerce site with changes rooted in customer feedback and consumer research. The retailer aims to deliver a more intuitive website, a refreshed rewards program and a commitment to building an engaging shopping experience.

With high-profile data breaches and the growing need to deliver a unified and differentiated customer experience, retail CIOs agree that security and digital innovation must be the top priorities for 2015.

According to a new report from the National Retail Federation and Forrester Research, managing data security is the most urgent focus area for retail CIOs, with 97% of surveyed business leaders placing it at the top of their 2015 priority lists.

New York - The American Museum of Natural History is launching an omnichannel collaboration with online marketplace Etsy. The museum and Etsy have teamed up on products inspired by the natural world and the museum’s collections, which will be sold in a dedicated section of the museum’s gift shop as well as online.