Omnichannel

Minneapolis – Target Corp, has reportedly expanded the functionality of its mobile shopping app to allow users to directly add offers from its Cartwheel social couponing service from a list in the Target app. In addition, Mobile Commerce Daily reports the Target app now offers features including product descriptions, reviews and ratings.

Almost 2-in-5 U.S. consumers who are walking the retail aisles with smartphone in hand are comparing prices, according to a GfK survey.

Minneapolis – While some retailers have been raising their spending threshold for free shipping in the past year or so, Target Corp. is taking the opposite approach. Target now offers free shipping for orders of $25 or more. The retailer said the price cut follows an enthusiastic response to its free-shipping offer during the holiday shopping season.

That is half the $50 minimum Target previously required for free shipping. The free rate applies to standard shipments that take three to five business days to arrive.

Seattle – Amazon.com is not the devil by any means, but the e-commerce giant is reportedly interested in “wearing” Prada and other high-end brand names on its site. According to Bloomberg, Amazon is in the midst of a major push to become a player in the word of designer fashion retailing.

By Shah Karim, Saferock

If it hasn't done so already, the consumer experience will undoubtedly include omnichannel shopping, mobile, and social media as part of what consumers do naturally. Based on this inevitable evolution of how customers engage with retailers, here are seven retail “megatrends” which will become reality by 2020.

New York -- Rebecca Minkoff’s New York flagship combines advanced technology with the designer’s fashion-forward apparel and accessories to create a highly engaging and immersive shopping experience — one that’s right in sync with the brand’s omnichannel- and mobile-savvy customer base. It’s also in sync with the ethos of the designer herself, who has entered the wearable tech market, with a bracelet that alerts the wearer to calls and texts, and a cuff that charges mobile device

The White House recently hosted a daylong Summit on Cybersecurity and Consumer Protection at Stanford University. Speakers ranged from President Barack Obama to Apple CEO Tim Cook to Walgreens president Alex Gourlay). Here are a few takeaways.

Retailers Recognize Chip and PIN

Omnichannel commerce is exposing organizations as "legacy channel impaired." Customers don’t talk about and don’t care about channels. Customers care about engagement, information, value, product and service. Channels are a frame we’ve used to organize around and operate in an increasingly disruptive environment. What started as a fear of cannibalization has evolved into an opportunity for augmentation, as digital and physical convergence accelerates across categories and formats.