Skip to main content

Coach re-tools omnichannel strategy


Coach has hired Demandware to help re-launch its website on a new platform to better serve its omnichannel needs.

Coach says it switched from its previous platform to Demandware’s cloud solution to gain greater business agility and to fuel growth across channels and geographies.

“We weren’t just looking for a new ecommerce platform; we wanted to fundamentally change our operational model to gain better control and be able to execute across channels and geographies faster,” said David Duplantis, president, global marketing, digital & customer experience at Coach. “We selected Demandware because its cloud model enables the speed and agility we need to pursue our strategic initiatives today and into the future. We are very pleased with the initial launch and are confident that Demandware is the right strategic partner as we continue our digital transformation.”

Coach says it moved to its new platform in order to better support the company’s omnichannel business transformation and international expansion plans. Demandware provides a more flexible and scalable model aligned with the company’s growth strategy and enables Coach to keep pace with its evolving consumer base, the company says. With Demandware, Coach has a robust and always-current platform that puts control in the hands of business users, with the operational benefits of the cloud. The new launched on Demandware in January with an evolved modern luxury customer experience. The company plans to leverage the Demandware platform for further international expansion and to accelerate omnichannel operations.

“We’re thrilled to be working with Coach, one of the most iconic brands of our time,” said Jeffrey Barnett, COO, Demandware. “Our solution is proven to scale and support the needs of the largest and most complex enterprise retailers in the world. With Demandware, Coach now has a robust digital backbone for omni-channel commerce that will easily scale to support its growth and the evolving needs of its global, multi-channel business. We are fully committed to their success and look forward to a close working relationship.”

This ad will auto-close in 10 seconds