Bergdorf Goodman goes worldwide with Web sales

New York - Luxury retailer Bergdorf Goodman has partnered with Borderfree, a provider of international cross-border e-commerce solutions, to open its website and sell to international shoppers with BFX, Borderfree’s new global e-commerce platform for retailers.



Through the BFX platform, Bergdorf Goodman’s luxury goods are now available to international shoppers in more than 100 countries and territories, in more than 60 currencies. Borderfree worked with Bergdorf Goodman to create a fully optimized international site experience based on best practices and marketing insights while keeping the company’s brand at the forefront. In addition, Bergdorf Goodman plans to roll out international ordering capabilities to its in-store sales associates to give them more tools to enhance their relationships with international clients.



“We recognize the enormous global e-commerce opportunity, particularly for luxury goods, and with BFX, we can immediately provide shoppers worldwide with a localized version of the Bergdorf Goodman website and offer international shipping,” said Bergdorf Goodman spokesperson Agatha Wirth, VP of operations & strategic initiatives. “Bergdorf Goodman is a historic, world-renowned brand with a significant international fan base, and we’re excited to bring BG straight to our customers, no matter where they are located.”