Omnichannel

Increased traffic and better than expected same store sales growth at U.S. stores were bright spots in the retailer’s fourth quarter earnings CEO Doug McMillon characterized as good despite a one cent increase in earnings per share. 

London – U.K.-based fashion retailer Topshop is teaming up with Twitter for an omnichannel promotion tied to London Fashion Week. Starting Friday, Feb. 20, the first day of London Fashion Week, Topshop will be analyzing Twitter trends to determine the real-time buzz around apparel and accessories being displayed on Fashion Week runways.

Boston – Shoe/apparel shopping site ShoeBuy, has relaunched its e-commerce site with changes rooted in customer feedback and consumer research. The retailer aims to deliver a more intuitive website, a refreshed rewards program and a commitment to building an engaging shopping experience.

With high-profile data breaches and the growing need to deliver a unified and differentiated customer experience, retail CIOs agree that security and digital innovation must be the top priorities for 2015.

According to a new report from the National Retail Federation and Forrester Research, managing data security is the most urgent focus area for retail CIOs, with 97% of surveyed business leaders placing it at the top of their 2015 priority lists.

New York - The American Museum of Natural History is launching an omnichannel collaboration with online marketplace Etsy. The museum and Etsy have teamed up on products inspired by the natural world and the museum’s collections, which will be sold in a dedicated section of the museum’s gift shop as well as online.

Boston – Nearly 300% more retailers plan to use mobile POS in the next two years, according to a special report by Boston Retail Partners (BRP).

London - Fat Face a lifestyle clothing and accessories retailer with 212 stores in the U.K. and Ireland, is leveraging NetSuite's next-generation responsive Web design e-commerce solution to deliver a digital shopping experience optimized for multiple devices to its customers across all channels and geographies.

San Jose, Calif. - Large format Hispanic grocery chain Mi Pueblo Foods is getting personal with customers on the go. Mi Pueblo is using the CLYP mobile marketing automation platform to establish deep consumer engagement, leading to more extensive insight into customers’ shopping behavior and buying patterns.