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Nordstrom expands loyalty to be omnichannel
Nordstrom Inc. is known for providing the best customer experience, and is now applying that ethos to its customer loyalty program.
The department store retailer is expanding its Nordstrom Rewards loyalty program to allow members to earn benefits regardless of how they choose to pay for purchases across its store, outlet store or digital channels.
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eBags opens new customer targeting effort
Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform.
eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.

