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First look at Target’s stores of the future

5/19/2016

In a program called LA25, Target Corp. is testing an array of new initiatives, ranging from sleeker apparel fixtures to dedicated service stations for online order pick-ups, at 25 locations in California. The retailer plans to spend $1 billion this year to spruce up its in-store shopping experience, with a portion of that being devoted to remodels, TheStreet reported.



"What we are doing with LA25 will influence our next-generation store experience that we are working on -- there may also be specific sections from these stores that may help influence the chain quicker," said Mark Schindele, a senior VP at Target who's leading LA25, in an interview with TheStreet.



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