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Forever 21 seamlessly credits loyal customers


With a young, trend-conscious customer base, Forever 21 needs to cater to shopper demand, in and out of the store.

The Los Angeles-based, 760-store-plus specialty apparel retailer is extending this seamless, customer-centric approach to how it offers customers credit. Forever 21 is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to provide private label and co-branded credit card services that are integrated with its loyalty program.

Alliance Data will leverage insights derived from its analytics capabilities to develop a tailored credit program for Forever 21. Through the rewards generated by the private label and co-brand credit cards, as well as targeted exchanges and exclusive offers, Forever 21 hopes to provide a shopping experience that delivers multiple benefits across all channels.

The retailer will also leverage Alliance Data tools to deliver time-sensitive, relevant messages to card members via their preferred devices and channels.

"At Forever 21, we focus on making trendsetting apparel accessible to fashion lovers of all ages, sizes and styles, and now we're excited to offer them more perks and rewards through our new partnership with Alliance Data," said Alex Ok, president of Forever 21. "As we continue the rapid pace of our growth, we're confident this new credit and loyalty program will be a key driver of incremental and top-line sales, as well as further strengthening the relationship with our customers."

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