Milestone store for fast-growing Select Comfort

Select Comfort continues to expand with the opening of its 500th Sleep Number store.



Located in Eden Prairie, Minnesota, the new location features the brand’s latest store design and experience, which is interactive and educational. It’s one of 50 net new stores the retailer plans to open in 2016.



About half of Sleep Number stores are in non-mall locations and the other half in productive malls across the country. Sleep Number’s retail productivity of approximately $1,000 per square foot remains top 10 among U.S. specialty retailers and is driven by a differentiated store experience with a modern store design, the company said.



“Opening our 500th store is a significant milestone for our company,” said Andy Carlin, Select Comfort executive VP and chief sales and services officer. “Our retail investments over the last several years have been balanced between investing in our existing stores and adding new locations as we have developed markets across the country. Our portfolio of stores is very healthy, with the vast majority being less than five years old.”



For the second year in a row, Sleep Number was recognized with the Silver Outstanding International Store Design Award from the Association of Retail Environments.