-
Mondelez continues Facebook e-commerce partnership
Deerfield, Ill. - Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around video consumption and mobile commerce.
-
CVS names new marketing chief
Woonsocket, R.I. -- Norman de Greve will join CVS Health as chief marketing officer, effective July 15. In this role, de Greve will be accountable for marketing strategy across the enterprise.
Currently, de Greve is president of the Boston and Detroit offices of the DigitasLBi marketing agency. de Greve has experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics.
In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting.