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Data & Analytics

  • Beyond the buzz, personalization offer retailers real potential

    An expanded relationship between IBM and Adobe promises to give retail marketers new dynamic personalization powers to increase sales.

    Adobe announced an integration with IBM WebSphere Commerce that the companies believe give marketers the ability to create and deliver powerful experiences across all digital channels.

  • QVC names Abercrombie exec as finance VP

    West Chester, Pa. – QVC has appointed Sanjay Singh as senior VP to lead its newly formed business planning & analysis (BP&A) group. Singh will be responsible for developing financial insights and driving integrated global business and financial planning across markets and functions.

  • Changing the world, one school supply at a time

    Staples is shaking up the back-to-school aisle with an innovative promotion that makes a difference for children around the world.

    The company is partnering with Me to We and Free The Children to help children around the world by allowing customers to digitally track how their purchase makes a difference. 

  • How Indoor Positioning Services Using LEDs Benefit Shoppers and Retailers

    A harried mother in the baking aisle can’t find lemongrass spice. A teenager in the junior department can’t decide which T-shirt to buy. A family in sporting goods is disappointed that the tent for their camping trip appears to be out of stock.

  • Active engagement is key on path to purchase

    New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.

    The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.

  • Rite Aid in new risk management appointment

    Camp Hill, Pa. -- Rite Aid Corporation is beefing up its risk management.

    The drugstore chain announced that Paul Zikmund, a risk management professional with nearly 30 years of experience, is joining Rite Aid as group VP of risk and controls.

    In this new position, Zikmund will oversee the risk management program for Rite Aid as well as its subsidiaries, RediClinic, Health Dialog and EnvisionRx. Zikmund will report to Tony Bellezza, Rite Aid senior VP and chief compliance officer.

  • Lowe’s promotes treasurer

    Mooresville, N.C. – Lowe's Companies Inc. has promoted Tiffany L. Mason to senior VP of corporate finance and treasurer. Mason will continue to report to CFO Robert F. Hull Jr.

    In her expanded role, Mason is taking on responsibility for financial planning and analysis, while she retains responsibility for the investor relations and treasury functions. Mason has nearly 20 years of experience in accounting and corporate finance across various industries, including technology, manufacturing, banking and retail.  

  • Walmart Canada launches grocery pickup option

    Mississauga, Canada – Walmart Canada is looking to extend its omnichannel grocery experience.

    Starting on July 7, customers will be able to place online grocery orders for select product, including fresh food, for pickup in six stores in the Ottawa area. An additional five stores will offer the service starting on July 21. The pickup fee is $3 and customers will be able to order up to 21 days in advance.

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