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BTS propels spending in August
Overall retail spending growth in August 2014 was the strongest in more than a year, according to the First Data SpendTrend report.
Retail dollar volume growth reached 2.8% in August — compared to 2.6% in July — as back-to-school shopping propelled spending growth in several retail categories.
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Anheuser-Busch launches mobile gifting pilot campaign on Facebook
Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.
A series of Anheuser-Busch campaigns will target consumers nationwide in their Facebook News Feeds, giving them the ability to send friends a Budweiser (budweiser.com/budsforbuds) or Bud Light (budlight.com/birthday) in select cities, beginning with Chicago and Denver.
