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Study: Product recommendations combat dropping conversions, cart adds
Philadelphia — Except for a momentary spike during the 2014 holiday season, conversion and add-to-cart rates have been dropping steadily year-over-year. However, according to the global Ecommerce Quarterly report from Monetate, personalized, relevant product recommendations help brands avoid this issue.
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High-definition merchandising: Sharper focus, clearer decisions
While technology and innovation flourish on the consumer side of fashion, inside retail headquarters, merchants and planners still rely on reports and tools that have barely evolved from the three-ring binders and green screens of the 1970s. Merchants and planners, many of whom grew up as digital natives, navigate an awkward time warp: They commute from the consumer world to offices that stifle their skills in interpreting and acting on visual, interactive data and tools.