Data & Analytics

The nationwide expansion of the Facebook Place Tips in-store mobile promotion service, complete with free proprietary Bluetooth Low Energy (BLE) beacons, was interesting news.  Here are three implications of Facebook’s latest effort to serve as a commercial platform:

San Francisco — Gap Inc. on Monday lowered the boom on its biggest and most troubled division, announcing it would close 175 of its 675 namesake stores in North America over the next few years, with 140 of the closures occurring in the current fiscal year. In line with the closings, the brand’s headquarters workforce will be reduced by about 250 roles this year.

The closings will not impact Gap Outlet and Gap Factory Stores. Gap will also close a limited number of European locations, but it did not give a specific store count.

Shifting landscapes can make it difficult to focus on the exciting opportunities that result from major market changes. The constant evolution of the digital space fueled by rapidly advancing technology and elusive consumer preferences may leave retailers feeling weary about digital promotions. Frustration over this seemingly unending race causes many to long for the days and simplicity of traditional print promotions.

Debra Berman, former chief marketing office of J.C. Penney, is joining Yahoo in the new position of senior VP of consumer marketing, effective July 6.

"In this newly created role Debra will oversee product marketing, help drive audience engagement and lead consumer brand strategy," Yahoo chief marketing officer Kathy Savitt wrote in a company blog post on Friday.     

Ottawa, Canada – The Shopify e-commerce platform is expanding a beta test of the Facebook “buy” button with select U.S. retailers, by invite only. Facebook began piloting the buy button, which lets desktop or mobile consumers click the “buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook, in July 2014.

Wayne, New Jersey — Toys "R" Us Inc. narrowed its losses in the fiscal first quarter. But the chain’s revenue and same-store sales both fell amid a decrease in promotional activities and weakness in the baby and entertainment segments.

Toys “R” Us recently appointed former Domino’s Pizza chief executive David Brandon as its next CEO, effective July 1. He will take the reins from current CEO Antonio Urcelay.

Dallas — Neiman Marcus Group posted a profit of $19.8 million for the third quarter, compared with a year-earlier loss of $8 million. (The quarter included a $16 million charge for amortization of intangible assets, compared with a $36 million charge a year earlier.)

Revenue for the period ended May 2 grew to $1.22 billion from $1.16 billion in the year-ago period, boosted by Neiman’s acqusition of luxury online retailer MyTheresa in fall 2014.

<The Neiman Marcus Group says currency exchange rates put pressure on traffic in the first quarter as the company reported a smaller than expected boost in same store sales. 

The retailer said same store sales increased 2.2% for the third quarter ended May 2 as the strong dollar had some impact on the retailer’s business.