CVS names new marketing chief

Woonsocket, R.I. -- Norman de Greve will join CVS Health as chief marketing officer, effective July 15. In this role, de Greve will be accountable for marketing strategy across the enterprise.



Currently, de Greve is president of the Boston and Detroit offices of the DigitasLBi marketing agency. de Greve has experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics.



In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting.