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Study: Marketing execs have IT purchase power
Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.
According to a new study from IHL Group called “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. This figure is nearly as much as will be spent on core POS for 2015, or 12% of all North American IT spend for retail and hospitality in North America.
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Walgreens' vital signs good in Q1
Walgreens said stronger sales from established stores helped it trump analyst expectations for the first quarter, even as the company's acquisition of European retailer Alliance Boots remains on track to close this month.
Walgreens reported a 16.4% lift in quarterly profit to $809 million that was credited to the 222 million prescriptions filled for the first quarter ended Nov. 30.