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Survey finds big ‘expertise gap’ among retail sales associates
Salt Lake City -- Consumers value salesperson expertise above all else, but they often find such expertise lacking, according to eXperticity’s first-ever Retail Buying Experience survey. The study found a striking expertise gap among sales associates in five retail areas: outdoor, sporting goods, hunting or fishing, health and nutrition, and prestige beauty.
When asked to rate which services consumers most desire and value from retail sales associates, the top four were:
1. Product knowledge (73%);