Data & Analytics

Here is the bottom line: EMV compliance protects against certain types of fraud but not all types.

Yes, EMV adoption will drive significant growth in online fraud. But in something that has received far less attention is the fact EMV-compliant technology can also actually help protect retailers against fraudulent e-commerce transactions.

J.C. Penney CEO Marvin Ellison contends the retailer’s turnaround plan is working and by executing three key strategies it will achieve a financial milestone that was unthinkable a few years ago.

Placing ads in tweets just got easier and more precise for retailers.

Online fashion retailer ModCloth removed the “plus size” section from its site, opting to mix the items in with its regularly-sized items for a more “inclusive” shopping experience, Today.com reported. Company co-founder Susan Gregg Koger said, “as we think about a potentially permanent shop, we know we're not going to have a separate plus-size section.”

The National Retail Federation issued an above average holiday season sales forecast in which the desire of Americans to spend will be offset by their ability to do so.

The trade group projects that total holiday sales will increase 3.7% to $630.5 billion during the November time-frame and that online sales would increase between 6% and 8% to represent $108 billion of the total.

Brick-and-mortar sales metrics were below expectations in September, but not all was lost.

According to the September 2015 Retail Performance Pulse report from brick-and-mortar analytics firm RetailNext Inc., traffic declined at the lowest rate since January of this year.

Did Japanese retailer Uniqlo miscalculate its appeal to American shoppers?

The company, a division of Fast Retailing, is moving into the slow lane with regards to its U.S. expansion. Uniqlo now plans to open only five U.S. locations in its current fiscal year, which began on September 1, 2015, after opening 17 in its most recently completed year.

Uniqlo, which has more than 1,600 stores worldwide, operates 43 stores across the United States.

When it comes to a primary device, consumers of all ages make the same choice by a clear margin.

According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.

Tablets show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)