-
Five U.S. retailers expand their global efforts with Pitney Bowes
Five specialty retailers are deploying a cross-border shipping solution to make it easier for international customers to buy from their sites. The retailers — Evolue, Kathy Kuo Home, The Land of Nod, The New York Times Store and Soludos — are expanding their online reach through the Pitney Bowes Borderfree solution. The technology and cross-border shipping services enable global shoppers to simply and conveniently buy items online in over 70 currencies from more than 220 countries and territories. -
Study: Digital revolution transforming shopper marketing
Online marketing is sparking radical changes — and growth — in shopper marketing. That’s according to a new report from the ANA (Association of National Advertisers), conducted in partnership with market research firm GfK, which finds that shopper marketing, long considered an in-store discipline, is evolving into an omnichannel approach designed to reach shoppers at all touchpoints.