Unusual online player seeks to crack dollar store segment

Online retailer Hollar is looking to take sales away from a segment that, to date, has proved relatively immune to digital growth: dollar stores.



Founded by two entrepreneurs, both veterans of online retailer The Honest Company, Holler was launched in November 2015 with $5.5 million in seed funding and a seasoned team of e-commerce veterans, according to a report by CNBC.com. It deals in low-priced, mostly impulse goods as opposed to essentials. Although nothing sells more than $5, the site has a $10 minimum order threshold.



“At the crux of its strategy are two tactics: playing into consumers' love for a treasure hunt, and finding ways to ensure the orders they ship are additive to its bottom line,” the report said.



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