Data & Analytics

Personalization continues to be the trend that just won’t go away, probably because it’s the new normal in how consumers want to interact with brands and retailers. Personalized videos hold the promise to surprise and delight (and covert), especially as we collectively spend more and more of our time viewing videos online. And personalized promotions help retailers maximize scarce marketing dollars, ensuring the right customer gets the right call to action at the right time.

The first fully autonomous drone delivery to a customer home has occurred, and the retailer behind it is not who you would expect.   Leading convenience chain 7-Eleven partnered with independent drone delivery service Flirtey and the Nevada Institute for Autonomous Systems (NIAS) to complete two deliveries from a store in Reno, Nevada on Sunday, July 10. 7-Eleven merchandise, including hot and cold food items, were loaded into a Flirtey drone delivery container and flown autonomously using precision GPS to a local customer’s house.

Forrester Research has identified the retailers with the most and least satisfactory experience, and a very prominent name scored poorly.  

Target Corp. has expanded its commitment to renewable energy.    The discounter kicked off its first wind power partnership, buying a portion of the energy produced by a Starwood Energy Group wind farm to offset 100% of the energy used at 60 Target stores throughout Texas.   

With home prices on the rise, consumers are once again investing in remodeling and repair projects.

Efficient Collaborative Retail Marketing (ECRM), a leader in business innovation and technology, has hired retail business-to-business media veteran Wayne Bennett as senior VP, retail to lead business process initiatives between the retail industry and the supplier community that serves them.  

With back-to-school spending on a “stock up” cycle rather than a “make do” cycle, total spending for K-12 and college school supplies is expected to reach $75.8 billion, up from last year’s $68 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics.   

Starbucks Corp.’s revenue fell short in the third quarter even as its earnings were in line with expectations.       The company posted $5.24 billion in consolidated net sales for the quarter ended June 26, up 7% over the year-ago period, but below analysts’ expectations of $5.33 billion. The increase was primarily driven by the opening of 1,876 net new stores over the past 12 months and a 4% increase in global comparable store sales.