Data & Analytics

Consumers’ increased confidence in their own financial situation bodes well for back-to-school spending.    At least that’s according to Synchrony Financial’s Back-to-School survey, which found that clothing, shoes and electronics represent the majority of back-to-school spending for most families surveyed and more than a third expect to spend more in both categories this year. Longer supply lists and more technology needs are among the drivers of increased spending.   

Think wealthy folks are averse to using coupons? Think again.   A new study by intelligent media delivery firm Valassis found that coupon use among the affluent is strong despite their six-digit annual incomes.     Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.  

Sam’s Club has selected Salesforce’s customer success platform to digitally transform business membership acquisition and engagement, and create an enhanced membership experience across its more than 650 clubs nationwide.  

Kroger has reached a long-term agreement with IRI that will enable the firm to provide the nation's largest grocery chain with market measurment serices that further enhance its "Customer 1st" strategy.

Walgreens on Thursday announced the company will discontinue operations of drugstore.com and Beauty.com in favor of focusing on its core online property Walgreens.com.  

While a new report from CBRE extols the traffic-building virtues of Pokemon GO for retail locations designated as “gyms” or “stops,” it concludes that virtual and augmented reality will have a more immediate impact on lease-signings than product purchases.   

Sears Canada is losing another top executive who has been on the job for less than a year.   The retailer announced that Carrie Kirkman is leaving her role as president and chief merchant to transition to an “advisory role.” In a statement, the company said Kirkman had been “brought aboard to focus on strategic brand partner development,” and that new brands will debut this fall. Kirkman will reportedly leave her post after July 30.  

The recent growth of the Internet of Things (IoT) has brought the elusive concept of “frictionless retail” closer than ever before. By digitizing business processes through connecting smart devices and sensors at the network’s edge and applying advanced analytics, retailers can reduce or eliminate points of friction that negatively impact customer experience, sales or operational efficiency.