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Genesco extends EarthLink partnership
Nashville, Tenn. - Genesco Inc. recently extended its relationship with EarthLink, with future plans to use the network in new ways to enhance the customer shopping experience. A longtime EarthLink customer, Genesco relies on a private EarthLink MPLS network to run all in-store point-of-sale, inventory management and employee communications and training in its Johnston & Murphy, Journeys, Journeys Kidz, Underground by Journeys and Shï by Journeys stores.
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eMarketer: Back-to-school drives $50 billion in summer e-commerce sales
New York – Shoppers spent $50.17 billion online during the 2014 back-to-school shopping season, which represents a 16% gain from $43.26 billion in the year-ago period, according to eMarketer. Online commerce during the months of July and August — the main months for back-to-school shopping — accounted for approximately one-sixth of retail ecommerce sales for the year, according to eMarketer estimates, as well as 70.5% of retail ecommerce sales in third quarter 2014.