Data & Analytics

Walldorf, Germany -- Nearly one-third of consumers say "shared values" as a reason they are loyal to a brand. According to an SAP survey of 3,000 American consumers age 18 and older, while email was cited as the most popular way to communicate with companies, almost half of customers (48%) said they had problems with delayed or no responses to email More than half of those surveyed (54%) would like, or may like, an offer of help before they have to ask for it.

 

The POS landscape is rapidly changing due to the emergence of disruptive technologies, such as self-checkout, mobile devices and pay by touch. However, the traditional hardware-based approach to POS is still alive and well, and should be for the foreseeable future.

New York --Facebook, You Tube, Instagram and WeChat are the most important social media platforms, according to a new report by business intelligence company L2 Inc. The company's second annual Social Platforms Report, which assesses the social investment and performance of 382 brands across eight verticals and 17 platforms, finds that Facebook is the most dominant platform.

San Francisco -- Gap Inc. reported that it will surpass 100 Gap branded stores across mainland China, Hong Kong and Taiwan on Nov. 8 when the brand opens a location in Guangzhou. The milestone--reached less than four years after the first Gap store debuted in 2010--includes Gap and Gap Outlet stores.  

Seattle –- Online retailer Zulily Inc. shrank its net loss to $795 million in the third quarter of fiscal 2014 from $2.25 billion the same period the prior year. Net sales shot up 72% to $285.8 million.  

 

Reliability and customer comfort are just two of the advantages casual dining chain Hooters of America receives from its POS environment, which is based on traditional fixed POS terminals. The Atlanta-based chain, which operates 190 corporate stores as well as 12 franchised locations where it supports POS operations, has been using POS hardware from Posiflex Business Machines since 2006.

 

By Lyle Bunn

 

Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology.  And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)