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Study: Retailers seek seamless store capabilities
Retailers’ top priorities for POS and customer engagement reinforce the concept of the store as the foundation of an omnichannel enterprise.
According to the Boston Retail Partners (BRP) 2016 POS/Customer Engagement Survey, a leading 85% of respondents said having a unified commerce platform that seamlessly operates across all commerce channels is a top priority. Another 68% cited customer experience and engagement as a top priority.
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Survey: Retailers upbeat about 2016; investing in tech-driven marketing
Retailers are generally optimistic about 2016, with such factors as low gas pricing and the housing market uptick working in the industry’s favor.
That’s according to a survey of store managers by real estate services firm Levin Management, which has 95 properties in New Jersey, New York, Pennsylvania, Massachusetts, Virginia and North Carolina. Several industry sources have also expressed a positive outlook, including Kiplinger, which anticipates retail will grow approximately 4% this year, and Trading Economics which expects 3.6% growth.

