Rite Aid has laid the groundwork for "smart stores" that can optimize the in-store experience for shoppers, with the deployment of 4,500+ beacons in every U.S. location.
Beacon-level proximity data enables retailers to use "e-commerce" tactics (like personalization and retargeting) in the offline store. Beacons provide the infrastructure for new "Ambient Intelligence" experiences like a seamless tie-in with loyalty points or a faster pharmacy experience.
The program is powered by inMarket, which brings an app user scale of over 42MM comScore-verified MAUs to the program. The proximity program will also be integrated with Rite Aid's own app.
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