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The 11 Main Experience: Three Pros, Two Cons
Chinese e-commerce giant Alibaba Group recently introduced its U.S. e-commerce site, 11Main.com. Like its parent company Alibaba, 11 Main operates by letting other retailers and businesses sell goods through its platform in exchange for a small portion of the proceeds. 11 Main offers shops in a variety of categories including fashion & style, home & outdoor, jewelry & watches, baby & kids, collecting & art, and crafts, hobbies & toys. Buying and/or selling goods on 11 Main requires an invitation.