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Study: Three companies had 84% of shoppers spend with them in 2016
Some of the biggest names in retailing and foodservice used experiences to encourage a high percentage buyers to visit at least once last year. Specifically, Walmart, McDonald’s and Target had more than five out of six U.S. consumers shopping with them in 2016, according to “The Checkout Penetration Index,” from The NPD Group’s Checkout Tracking.

