Consumer Analytics

Campbell, Calif. – Social shopping site DealsPlus.com has overhauled its site. Starting July 1, DealsPlus users will be able to create, curate and share their own "collections" of products.

Collections make it easy for users to find ideas from like-minded members of the community. For example, users looking for summer home decor inspiration can now "admire" the Summer Home collection and find targeted online deals. As part of the new release DealsPlus will begin working with celebrity and expert collection curators.

No longer content as a social platform for sharing promotional offers, DealPlus.com has relaunched its site to include new capabilities for users to feature curated assortments of merchandise.

Amazon continues to expand its original content creation capabilities. The online retail giant has added the hour-long dramatic thriller Hysteria, from Amazon Studios, Universal Television and Alcon Television Group, to its third pilot season, which will debut later this year on Amazon Instant Video.

San Jose, Calif. – Despite an 8.1% year-over-year drop in traffic and decline of one full conversion point, sales on Father’s Day (June 16) remained essentially flat. According to data from in-store analytics provider RetailNext, a 15.4% increase in average transaction value (ATV) helped sales grow 0.1%.

For the week leading up to Father’s Day, sales declined every day compared to the equivalent day a year earlier. Daily decreases ranged from a high of 10.3% on June 13 to a low of 4% on June 9.

New York - Nine West Group has integrated the LiveEngage customer service platform from LivePerson into its Demandware Commerce platform. The LiveEngage platform has helped Nine West improve customer-reported satisfaction and incremental revenue while reducing support costs.

Nine West has integrated LivePerson’s LiveEngage digital engagement solution into the Demandware Commerce platform for its website.

According to LivePerson, the LiveEngage platform helps Nine West meet evolving consumer demands for a more seamless digital shopping journey, and has simultaneously improved the brand's customer reported satisfaction, increased incremental revenue and reduced support costs.

Nine West reported the following results four months after implementing LiveEngage:

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Jeffersonville, Ind. - Almost three-quarters (72%) of consumers only want to socially interact with a brand when they first comment on social media channels. Findings from a new customer survey from Accent Marketing Services LLC also show that 75% of Millennials find it helpful when other customers/followers respond to a question or comment posted on a brand’s social media channel, compared to 55% of Baby Boomers.

Charlotte, N.C. – More than nine-in-10 (93%) retailers who have conducted background screening of job applicants have discovered lies on resumes. According to the 2014 HireRight Employee Screening Benchmark Report, 71% of retailers said background screening uncovers issues that would not have been otherwise found.

San Jose, Calif. – Adobe is releasing Adobe Target Premium, a new personalization solution that leverages predictive technology to deliver automated decisioning. Adobe Target Premium is part of the Adobe Marketing Cloud.

Some of the new features include: