Consumer Analytics

San Francisco - SnapUp is launching a free iPhone app that lets users take a screenshot of the item they’re shopping for and then have the product tracked on any retailer’s mobile app or website and compiled in one place. With access to the iPhone’s camera roll, SnapUp recognizes and transforms the screenshots taken, then adds those items to the user’s SnapUp account.

New York -- Activist investor Jana Partners LLC disclosed it has acquired a 9.9% stake in PetSmart, according to a regulatory filing, and plans to ask the retailer to explore various options, including a sale. Jana, $10 billion firm hedge firm run by Barry Rosenstein, has a reputation for pushing corporate managements to make changes.

Chicago – Cardtek Group, a provider of software for financial transactions and EMV migration, is launching Cardtek USA. The company’s North American headquarters, based in Chicago, will facilitate the U.S. adoption of Europay-MasterCard-Visa (EMV) technology in an effort to help prevent credit card fraud and data breaches.

The nation’s largest pet specialty retailer could be in for a long summer now that activist investor Jana Partners is pressing for a review of strategic alternatives after acquiring a 9.9% stake in the company.

By Corey Gale, Director of Marketing – Retail and E-commerce, North America, Micros

Minneapolis – The Securities and Exchange Commission (SEC) is reportedly investigating whether Target Corp. adequately protected its data and informed shareholders about the possible consequences relating to its fall 2013 data breach, according to Bloomberg. The report said that Target is one of several public companies that suffered a data breach which is being investigated by the SEC.

Austin, Texas - Retailers have barely reached the halfway mark in their journey to omnichannel maturity. According to the results of a new report from Starmount and Retail Systems Research (RSR) that asked retailers to rate themselves on six dimensions of omnichannel maturity, the lowest overall rankings (an average score of 2.7 on a six-point scale) were in omnichannel order and fulfillment capabilities.

In addition, 67% of retailers were “inefficient” or worse at integrating in-store and digital experiences. Other findings include:

Denver - While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search. A new study conducted by location marketing automation provider Placeable shows that proximity is apparently so important that only 1% of vacationers consider reviews when looking to replace a forgotten item.

While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search. A new study conducted by location marketing automation provider Placeable shows that proximity is apparently so important that only 1% of vacationers consider reviews when looking to replace a forgotten item.