Consumer Analytics

New York -- Google announced that it has acquired video advertising provider mDialog.

In a post on Google+, the web giant said it will work with the mDialog team to incorporate their technology and expertise into its DoubleClick online advertising platform product suite.
 

Chicago – Women represent $20 trillion in annual consumer spending, and that figure is expected to grow to $28 trillion in the next five years. According to a new report from email marketing solutions provider SimpleRelevance, women make or influence 85% of all purchase decisions.

New York – L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Makeup Genius allows consumers to scan a L'Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.

New York - CloudTags, an omnichannel marketing technology company, is partnering with Brickstream, an in-store analytics vendor. The partnership will enable the analysis of physical store intent and behavioral data through a comprehensive in-store data platform.

In his first full quarter as CEO of the nation’s largest supermarket retailer, Rodney McMullen had the pleasure of reporting sales and profits that exceeded estimates and increasing the growth forecast for a company that was already poised to surpass annual sales of sales of $100 billion.

L’Oréal Paris has unveiled a free mobile app called Makeup Genius that allows users to try on products in real time by using advanced facial mapping technology.

Users can also scan a L'Oréal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.
 

Omnichannel pricing solution provider Clear Demand and pricing intelligence leader 360pi have formed a partnership to put powerful new capabilities into the hands of retailers.

Seattle – The new Amazon Fire smartphone, introduced at an invitation-only press conference on June 18, includes features specifically designed to encourage shopping on Amazon.com. Most significantly, a feature known as Firefly can recognize 100 million items, including physical objects such as CDs as well as barcodes and QR codes. It is the first smartphone Amazon has produced on its own.

Plano, Texas - Rent-A-Center Inc. has named Mike Case to VP marketing strategy and insights. Case is responsible for global administration of customer insights/market research, marketing analytics, business innovation, CRM and loyalty.

Recently, Case served as VP marketing and senior loyalty officer for La Quinta Inn & Suites Earlier in his career, Case held leadership positions in organizations such as American Airlines, Brierley & Partners, Sage Telecom, First USA Bank and Virgin America.

Irvine, Calif. - Baja Fresh is piloting a solution from Sparkfly that will allow it to launch promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and assess the effectiveness of each individual channel with real-time redemption data. Leveraging the technology from the Sparkfly platform, the campaign includes information on basket size and individual items purchased.