Consumer Analytics

New York -- Smartphones are now responsible for more than one-third of online transactions globally, and the growth of larger screen sizes and better mobile sites is only going to accelerate this trend, according to a new study by Criteo. By the end of 2015, the mobile share of e-commerce transactions will reach 33% in the U.S., and 40% globally.

A top digital marketing executive heaped praise on Walmart’s digital efforts at an industry event attended by executives from Amazon, eBay, Alibaba and Google who are more accustomed to such praise.

Walmart is one of my e-commerce heroes,” said Jason Goldberg, group vice president of commerce strategy with Razorfish. That’s high praise from a key executive with one of the world’s top digital marketing agencies.

Baltimore - Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment. According to the Millennial Media Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, retail saw 49% year-over-year growth on the Millennial Media platform in 2014.

Hingham, Mass. – Talbots Inc. has signed an extension to a long-term agreement to continue receiving private label credit card services from Alliance Data Systems Corp. Talbots operates nearly 500 stores throughout the U.S. and Canada.

Despite bad publicity from a “60 Minutes” report alleging carcinogens in some of the hardwood it sells, Lumber Liquidators increased sales in the first quarter of 2015.

Toano, Va. – Despite bad publicity from a March 2015 “60 Minutes” report alleging carcinogenic materials in the laminate of some Chinese hardwood it sells, Lumber Liquidators beat Wall Street sales estimates in first quarter 2015. In a sales update, Lumber Liquidators said sales were $260 million, an increase of 6% from first quarter 2014.

The PGA Tour Superstore is looking to leverage the popularity of golfer Rickie Fowler with a new marketing campaign.

Fowler, one of the PGA Tour’s rising young stars, will help the retailer introduce a multi-faceted Custom Fit Campaign and Meet Rickie promotion.

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.