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Adobe releases new personalization solution


San Jose, Calif. – Adobe is releasing Adobe Target Premium, a new personalization solution that leverages predictive technology to deliver automated decisioning. Adobe Target Premium is part of the Adobe Marketing Cloud.

Some of the new features include:

  • Enhanced Automated Decisions: enables organizations to launch automated campaigns with a few clicks, driving gains in engagement, conversion and revenue.

  • Deeper Audience Targeting: Adobe Target is now integrated with Adobe Analytics to leverage behavioral data that builds a Master Marketing Profile that assists in automated decisions, deeper audience targeting, mobile, reporting analytics, marketer workflow, and services.

  • More Powerful Reporting: with the Adobe Analytics data, this creates an automatic, two-way feed between optimization activities and marketing analytics.

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