Consumer Analytics

Boston - Americans are more likely to subscribe to Amazon Prime for free two- day shipping than for Prime Instant Video, and in the U.S. when they do subscribe, are more likely to use Netflix than Prime Instant Video. According to a new study from global intelligence firm Strategy Analytics, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

Chicago -- ShopperTrak, a leading provider of consumer behavior insights and location-based analytics, is teaming up with the shopping app, shopkick, to deliver in-store beacon and analytics technologies that allow retailers to engage with shoppers throughout their time in the store and deliver an enhanced shopping experience.
 

Jeffersonville, Ind. – Retailers worried that it will take a while for consumers to become comfortable engaging in omnichannel commerce via wearable technology can rest easy.

According to new research from Accent Marketing, half of more than 1,000 consumers surveyed said they would buy wearable tech so brands can send alerts and have more insight into their lifestyle.

And three in four Millennial respondents said they believe wearable technology is a new way for brands to engage consumers. Other key findings include:

New York -- Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraps, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.

San Francisco - Shopping activity in March 2015 was relatively flat compared to the same month the prior year, yet rebounded from a lethargic and wintery February. According to new monthly benchmark data from Euclid Analytics, traffic declined less than expected year-over-year due to holiday shopping for an early-April Easter.

In-store engagement improved significantly year-over-year, as consumers’ desire to spend re-emerged after a subdued winter. Euclid estimates sales growth in the following retail verticals of:

Global cross-border e-commerce provider BorderFree has a new chief marketing officer.

The company announced that Jonathan Kapplow will be responsible for all marketing functions at the company, driving preference and action for both B2C and B2B constituents.

Atlas Technology Group, one of the fastest growing retail technology solution providers in the consumer goods industry, has named a new president.

Pat Lockridge, who has been SVP of sales at Atlas since 2013, has been promoted to president. Nicholas Dozier will remain CEO of ATLAS Technology Group, which is based in Bentonville, Ark.