Consumer Analytics

Retailers today are in a constant search for the industry’s Holy Grail – delivering an omnichannel brand experience across all touchpoints. Unfortunately, this quest to deliver on the promise of the omnichannel experience has given rise to a troublesome and pervasive problem known as fake omnichannel or “’fomni.”

Amid their search, retailers confront a wide array of commerce-related software solutions masquerading as omnichannel and promising to provide the type of seamless experiences shoppers now expect.

Grand Rapids, Mich. – Back-to-school shoppers are both willing to spend more and also seeking savings this season. According to a new survey that department store chain Meijer conducted of its customers, approximately 92% of households with school-age children plan to spend the same amount or more than the previous year for back-to–school supplies.

Charlotte, N.C. – Belk Inc. is getting the vote out when it comes to selecting that certain look. Working with digital marketing provider HelloWorld, Belk is allowing customers to both submit and vote on “looks” such as dorm room, game room and night out, created with Belk merchandise.

Neuhausen, Switzerland - Tyco Retail Solutions, the retail performance and security business of Tyco, has acquired U.K.-based retail intelligence technology provider FootFall for $560 million in cash. FootFall provides end-to-end technology, services and retail analytics solutions to collect, measure, and analyze customer traffic in their stores and property portfolios.  

Now that the dust is clearing from the Amazon Prime Day sales “holiday,” we can take a look back at this unique retail event, which livened up the typical lull of mid-summer. Let’s review three initial lessons the retail industry can learn from what some observers called the “summer Black Friday.”

Every Day can be a Holiday

Redwood Shores, Calif. – Oracle is focusing squarely on retail agility with the latest additions to its comprehensive set of retail cloud solutions. The new Oracle Retail Science Cloud Services and Oracle Retail Insights Cloud Services offer cloud-based access to Big Data analysis and expertise, scaled for retailers of all sizes.

Digital promotions platform RetailMeNot has found a new partner to provide retailers with enhanced marketing analytics. 

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.