Study: Deal sites could save consumers $5 billion during holidays

Austin, Texas - Based on previous savings experienced during the holiday season in 2013 and projected industry growth in 2014, U.S. shoppers have the opportunity to save more than $5 billion dollars by using deal and offer websites during the upcoming holiday season. According to a new study from RetailMeNot and Dr. Jason Abrevaya, Ph.D., economics department chair at the University of Texas at Austin, consumers have the potential to save more than $200 an hour while using RetailMeNot.com, or $34 in 10 minutes.



In addition, the study shows that more than 80% of shoppers turn to deal or offer websites and apps at some point during the holiday season. More than four-in-10 (44.1%) consumers said they used deal or offer websites for most or all holiday purchases. A mere 14.5% of shoppers surveyed said they did no holiday shopping online.



"Our research helps illustrate that U.S. consumers have meaningful savings opportunities when using digital offer sites and apps like RetailMeNot during the busy holiday shopping season,” said Jill Balis, senior VP, RetailMeNot Inc. “Five billion dollars in savings helps consumers buy that extra gift for their family or helps them afford to take a trip home to spend the holidays with loved ones.”