Placeable: Online holiday sales to grow 15%

Denver - Location marketing provider Placeable is predicting that online sales will grow by more than 15% during the 2014 holiday season, compared to the same period the prior year, more than tripling the anticipated 4%-5% growth rate for overall holiday sales. However, Placeable expects more than 90% of holiday sales to take place in brick-and-mortar stores, with 58% of consumers shopping at a national retailer they normally don’t visit.



Other Placeable predictions for the 2014 holiday season include:



• 20% of online sales and more than 43% of online traffic will come from mobile devices.



• 40% of in-store purchases and 50% of online purchases will be influenced by online ratings and reviews.



• Social media channels will influence 15-20% of online sales and 10-15% of in-store sales.