Coop Denmark implements Galleria behavioral tool

Alburtsland, Denmark – Danish grocery retailer Coop Denmark A/S is implementing the Galleria Retail Technology Solutions Behavioral Cluster Planner. Coop Denmark will use Galleria’s behavioral clustering solution to understand how categories are being shopped.



A current Galleria customer for planogram automation and optimization, the implementation of Behavioral Cluster Planner will give Coop the ability to augment its consumer-centric strategy with the automated identification of category variation and targeted store groupings combined with category strategy to plan, automate and optimize assortment and micro space in-line with localized consumer demand.



“We are very excited about the next stage of our partnership with Galleria and look forward to an enhanced understanding of customer variations across the estate," said Lars Kejser Bob, head of space management, Coop Denmark A/S.