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Coach enhances digital capabilities with MicroStrategy


Coach is using the MicroStrategy Analytics Platform and MicroStrategy Mobile to build an interactive mobile app that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a swipe or tap on their iPad devices.

"MicroStrategy is generating the buzz across our business that we knew it would," said Danielle Schmelkin, VP of business intelligence and customer engagement solutions, Coach. "MicroStrategy's BI solution streamlines our reporting environment and offers our users intuitive system-of-record applications to analyze our business performance with a high degree of flexibility and governance. We're really excited about the possibilities that MicroStrategy is providing our global enterprise."

"Working with a leading global luxury brand like Coach demonstrates the value and relevance of our enterprise software platforms for building brand loyalty," said Paul Zolfaghari, president, MicroStrategy Incorporated. "Unlike other analytics vendors, MicroStrategy empowers business users with fully governed data discovery so there is no need to compromise between self-service and governance. Our solution is a comprehensive solution that positions brand leaders to easily uncover sales trends, strengthen customer loyalty, and seize upon growth opportunities."

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