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10/06/2014

Kohl’s launches new Yes2You Rewards omnichannel loyalty program

Menomonee Falls, Wis. - Kohl’s Department Stores is launching a new omnichannel loyalty program called Yes2You Rewards in stores and online nationwide. The program is designed to offer personalized “incentives and surprises,” as well as points for every in-store and online purchase.



Members receive one reward point for every dollar spent and a $5 reward for every 100 points earned with no limit on points, regardless of how they pay. In addition, members will receive eight savings offers per year, a birthday gift and will be notified of exclusive opportunities to earn bonus points, as well as other surprise offerings.



In addition, Yes2You Rewards points can be shared with friends and family members who are also enrolled in the program. Points can also be donated to Kohl’s Cares to support children’s health and education initiatives nationwide.



Customers can enroll in Yes2You Rewards at no cost in any Kohl’s store nationwide, online or through the Kohl’s mobile app on any smartphone. In conjunction with the launch of Yes2You Rewards, Kohl’s has expanded its mobile wallet to allow Yes2You Rewards members to track, redeem and share points.



“Kohl’s is taking a true leadership position in retail loyalty, building on our decades of experience with our successful Kohl’s Charge platform and the personal connections we make in stores and online with millions of customers every day,” Michelle Gass, Kohl’s chief customer officer. “We are confident in the potential of Yes2You Rewards as we have been testing variations of the program for two years and have enrolled more than 10 million members in the pilot phase alone.”