Kohl’s launches Yes2You rewards loyalty program

Kohl’s is taking a different approach to customer engagement with the launch of its Yes2You Rewards loyalty program nationwide. The program aims to foment customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.

“Kohl’s is taking a true leadership position in retail loyalty, building on our decades of experience with our successful Kohl’s Charge platform and the personal connections we make in stores and online with millions of customers every day,” Michelle Gass, Kohl’s chief customer officer. “We are confident in the potential of Yes2You Rewards as we have been testing variations of the program for two years and have enrolled more than 10 million members in the pilot phase alone.”

Yes2You Rewards users earn points for every purchase at Kohl’s stores nationwide and The program facilitates a seamless, omnichannel shopping experience allowing customers to shop when and where they want with added value and convenience, the company said.

Members receive one reward point for every dollar spent and a $5 reward for every 100 points earned with no limit on points, regardless of how they pay. In addition, members will receive eight savings offers per year, a birthday gift and will be notified of exclusive opportunities to earn bonus points for even more rewards.

Yes2You Rewards points can be shared with friends and family members who are also enrolled in the program. Points can also be donated to Kohl’s Cares to support children’s health and education initiatives nationwide.

Customers can enroll in Yes2You Rewards free in any Kohl’s store nationwide, online at or through the Kohl’s mobile app on any smartphone. In conjunction with the launch of Yes2You Rewards, Kohl’s expanded its mobile wallet, in an effort to make it convenient for Yes2You Rewards members to track, redeem and share points.