Consumer Analytics

Meijer's free digital savings program, mPerks, is turning 5 this week and has already set a company record with $100 million in savings to customers this year.

Falmouth, Mass. – In The Pink wants its customers to feel connected.

The 10-store specialty chain, exclusively selling Lily Pulitzer branded merchandise, offers a product assortment that makes customers feel a high degree of personal connection. Building on this personal relationship, In The Pink allows customers to direct promotions – in the form of 21-second online videos.

Merrillville, Ind.  – Buying club retailer DirectBuy is launching a new “My DirectBuy” member website. The relaunched e-commerce site includes personalized content recommendations and improved search, as well as a mobile-friendly design.

These enhancements came directly from ongoing research into consumer insights and by gathering feedback from members.

New York -- Global mobile commerce is set to explode, according to Coupofy.com, a Seattle-based database of online coupon codes.  
The company predicts global mobile commerce will grow 42% annually between 2013 and 2016, compared to 13% for regular e-commerce. Mobile shoppers will spend an estimated $600 billion in 2018, up from $200 billion in 2014.

See more here.

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Seattle – Mobile shopping has been getting attention for its rapid growth, and one major retailer is leading the way.

According to new data from online coupon database Coupofy.com, Amazon.com is the leading mobile commerce retailer, with 110% growth in 2014, earning revenues of $16.8 billion.

Amazon is followed by Apple ($14 billion), Chinese store Jingdong Mall ($5.8 billion), Google Play ($4.4 billion), and QVC ($1.86 billion).

An altered retail landscape and new consumer are remaking the shopper journey and path-to-purchase. Here are 10 tactics to improve the shopper experience that every retailer needs to know:

1. Bridge the online to offline experience: Expectations are high; online shoppers seek a personalized and efficient experience. Customers now expect price consistency across channels, the ability to buy online and pick up or return in store and a range of payment options.

Sherwin-Williams is launching a new omnichannel tool designed to radically simplify how customers pick a paint color.

ColorSnap is a comprehensive system with an in-store display that helps customers select colors -- in 60% less time than with the previous display, according to in-store testing conducted by Sherwin-Williams. ColorSnap will also be available for iPhone, iPad, Android and online, allowing customers to scan each take-home color chip for instant access to inspirational room scenes.