Consumer Analytics

Chicago -- The growing importance of the multichannel shopping experience is highlighted in a new study by A.T. Kearney. The report, "Connected Consumers Are Not Created Equal: A Global Perspective," is focused on better understanding today's connected consumers.  

By Ahsin Rasheed      

Alexandria, Va. — Declining gas prices may increase holiday spending this year—especially among men and those ages 18-34, according to a new national survey on consumer optimism conducted by the National Association of Convenience Stores (NACS).  

Ann Arbor, Mich. -- Mobile shopping is expected to reach new highs this  holiday season, but retailers aren’t prepared to meet customers’ mobile needs, according to a new CFI Group study, sponsored by eBay Enterprise.           

Chicago -- Although consumers are changing how they shop for food and beverages, most prefer to make perishable purchases in tradition brick-and-mortar locations.  

A new app from Shopfeed is designed to streamline the product discovery process in a world where new products are said to be mentioned 400 million times a day online.

Shopfeed launched its new app to offer the most updated trends from magazines, blogs, and celebrities, all in one place by creating lists from the best of the Web in areas such as style, home, technology and entertainment.

Marc Dietz has joined big data analytics provider RetailNext as chief marketing officer.

Dietz joins RetailNext from IBM where he led worldwide marketing for the company's SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop. Prior to the $440 million acquisition of DemandTec by IBM, Dietz led all marketing efforts at the cloud-based analytics provider for retailers and consumer products companies. He helped grow DemandTec from an early stage through IPO in 2007, and the IBM transaction in 2012, according to RetailNext.

San Jose, Calif. -- RetailNext Inc., a leader in applied Big Data for physical retail, named Marc Dietz as its chief marketing officer.    Dietz comes to RetailNext most recently from IBM where he led worldwide marketing for the company’s SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop.   

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on John McIntyre of Sightly.   What does Sightly do?