Consumer Analytics

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

When online shopping club Jet.com launched in July, the retailer’s CEO said he aspired to have 15 million customers spending $20 billion by 2020.

From the looks of the website, the prices and the shopping experience, Jet.com has a lot of work to do in order to get anywhere close to achieving that goal.

Online shopping is driving more sales and foot traffic in brick-and-mortar stores than ever before. In fact, Deloitte expects digital interactions will influence 64 cents of every dollar spent in retail stores by the end of 2015 – that’s $2.2 trillion worth of in-store sales that are aided by e-commerce.

Dallas – Shopping is becoming more of a snap than ever for mobile-savvy customers at Neiman Marcus.

The tony department store chain is partnering with visual search technology provider Slyce Inc. to expand the “Snap. Find. Shop” feature available in the retailer’s mobile app.

Bolingbrook, Ill. -- Fast-growing Ulta Beauty shows no signs of losing its momentum as the specialty retailer reported better than-expected results for the second quarter and raised its guidance.

On its quarterly earnings call, Ulta said it will launch a national television advertising campaign.

Ulta’s net profits increased 8.5% to $74.2 million, from $60.8 million in the year-ago period, helped by an improved online assortment and less overall discounting.

Dallas – Consumers show a clear preference for one particular perk from retailer reward programs, and it isn’t cash back.

According to “The Road to Rewards,” a consumer behavior report from Excentus, more than 54% of U.S. consumers polled in July 2015 belong to loyalty programs that enable them to save on the cost of fuel.

Chicago - Starwood Retail Partners is rewarding mall shoppers, regardless of which stores in the mall they choose to shop.

Starwood is rolling out Oh, So Simple Rewards, a program that lets consumers earn credit for their purchases at stores across the entire mall.

Ulta Beauty is continuing to deliver blockbuster financial results by attracting blockbuster numbers of shoppers to its stores. 

The beauty retailer reported a 7% increase in customer traffic for the second quarter ended Aug. 1 and average spending rose by 3%. The company also raised its outlook for the second time this year: Comps are now targeted at rising 9%, rather than the 8% the Ulta team forecast in May.