If the app fits, wear it

Stride has developed a new app called RiteFit that allows an iPad to be used as a device to accurately determine a child’s shoe size.



The footwear retailer said the app is the first of its kind and is available now on the iTunes stores. Until now, parents have struggled with getting a precise foot measurement outside of using a device in-store which made shopping for children’s shoes online challenging. To solve this unique challenge and enable parents to shop confidently and conveniently, Stride Rite worked with digital innovation partner MJD to develop a solution to measure children's feet, anytime and anywhere.



"Stride Rite fans have told us that getting the same great fit at home as they do in our stores is a must. As the leader in children's footwear, we know that an accurate fit means both size and width. The RiteFit app gives consumers all of this for free in the comfort of their home," said Kristin Smith, Stride Rite’s director of e-commerce.



To use the app, customers take a photo of a child's foot while standing on a reference object, such as an 8.5"x11" piece of paper. The app then accurately measures the foot's length and width, allowing parents to determine the correct shoe size. Other unique app features include the ability to track growth via charts, visualize a selection of styles through a "Virtual Try On," and even share milestone and other information through social media. To engage kids, the app also offers "foot doodles," fun art and characters that can be shared socially.