Consumer Analytics

Pittsburgh — Michael Leedy, chief marketing officer of American Eagle Outfitters Inc., will step down from his position effective Sept. 15, 2015. The company has an active search for a successor underway.

Leedy has committed to serve in an advisory role if needed to ensure a smooth transition. American Eagle did not comment on the reason for Leedy’s departure, and his LinkedIn profile still indicates he works there.

This summer marks the 40th anniversary of “Jaws,” the landmark movie that turned summertime into a season of blockbuster films, made Steven Spielberg a household name and still causes many people to think twice before taking a dip in the ocean.

In honor of the enduring legacy of Capt. Quint, Chief Brody, Hooper and of course Bruce the shark, here are three lessons “Jaws” offers retail analytics professionals.

Cyber security professionals have somewhat resigned themselves to the fact that data breaches are inevitable and placed an emphasis on how to manage a highly fluid situation.

After last year’s large retail data breaches, the industry has doubled-down on efforts to protect customer records. Most retailers now have data breach response teams in place and leaders have called for increased industry collaboration on cybersecurity. However, the threats continue to evolve and effectively managing security incidents requires constant evaluation.

Stamford, Conn. — Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, according to a new survey. The new Fourth Annual Major Consumer Purchase Study from Synchrony Financial shows that an overwhelming majority of shoppers buy in person.

At the same time, shoppers continue to carefully research major purchases of $500 or more, including financing options. While 80% of major purchase customers start with online research, most finish the deal inside a store.

London, U.K. — Online retailing giant Amazon.com is the retail industry's fastest growing social media brand. According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.

Amazon climbed to the benchmark's top spot, thanks in part to its recent Prime Day sales event, having gained more than 1.2 million new followers on its Twitter account since the last wave back in March.

King of Prussia, Pa. - Magento, the e-commerce platform provider that is a division of eBay Enterprise, is partnering with New Relic Inc., is releasing an extension for the New Relic Software Analytics Cloud. The extension is designed to provide customers with a deeper understanding of their applications’ performance and customer engagement activities.

If you’ve got a physical shop in the U.S., chances are you’re well acquainted with the upcoming deadline for getting an EMV card reader: October 1, 2015. And you’re probably also very aware that if you don’t have this device and complete all your compliance steps, you’ll be on the hook for all the painful chargebacks and related costs that come with fraudulent credit card transactions.

In today’s news cycle, it’s become somewhat standard fare to read reports of a significant breach in the retail world. From Target to Neiman Marcus, UPS to eBay and even restaurants like P.F. Chang's and Dairy Queen, 2014 resulted in major retail breaches totaling 100 million credit cards and 313 million personal records. But it’s not just the big names that have targets on their backs; as Verizon’s 2015 Data Breach Investigations Report details: “the attack methods are becoming more varied, even against small businesses.”