Consumer Analytics

What could a 169-year old federal institution responsible for millions of the country’s most important artifacts, history and information possibly teach the retail industry? Plenty it seems.

This year more than ever, holiday shoppers are coming to retailers across a variety of channels and touchpoints. Retailers need to provide a consistent and personalized experience for customers wherever they are.

Seattle – Consumers who want to open ads on one of the Web’s most important retailers soon won’t have to worry about seeing messages informing them they need to install or update Adobe Flash.

Consumers who visit one of the Internet's biggest retailers won’t have to worry anymore about seeing messages informing them they need to install or update Adobe Flash.

New York -- It’s almost September, which can only mean one thing: The annual blizzard of holiday sales forecasts is about to begin, and this year eMarketer is one of the first out of the gate.

The firm predicts a shiny and bright holiday season for U.S. retailers, with an assist from falling gas prices and online growth. eMarketer forecasts that U.S. retail sales in the months of November and December 2015 will increase 5.7% year-over-year, reaching $885.7 billion (includes online and physical store sales).

Louisville, Ky. -- Appriss Inc., a provider of data, risk assessment and analytic solutions for government, health information and consumer industries, has acquired The Retail Equation, Irvine, California, a provider of predictive analytics for retail businesses. The Retail Equation will become the retail division of Appriss and will operate as a separate company within the Appriss corporate structure.

Along with increased sales and profits, the holidays also bring retailers increased strain on their networks. Fortunately, there are a number of steps retailers can take to keep their networks secure, scaled and operational throughout the busy holiday season. Jay Yanko, retail global practice leader for Verizon Enterprise Solutions Group, has advice to keep the holidays networked and bright.

When it comes to security, Yanko said the same rules that apply the rest of the year apply during the holidays.

“The majority of holiday security issues are basic,” said Yanko.

“Couldn’t find it” and “couldn’t find help,” are all-too-common shopping experiences that kill sales and erode shopper loyalty.  Retailers are seeking better ways to combat these in-store ills, and new indoor positioning and wayfinding solutions have emerged as powerful tools to engage and assist in-store customers, at the precise point-of-purchase decision — the aisle and shelf.