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Consumer Analytics

  • Jamba Juice optimizes promotions with Fishbowl

    Emeryville, Calif. –- Jamba Juice Co. has successfully optimized a campaign leveraging Fishbowl’s Promotions Manager solution, which enabled Jamba Juice to create optimized and reliable (one time use per code) promotions, distribute them both directly and through Groupon, then authenticate and track the performance in real time, capturing the underlying transaction data.  

  • SAP: Consumers say “shared values" drive brand loyalty

    Walldorf, Germany -- Nearly one-third of consumers say "shared values" as a reason they are loyal to a brand. According to an SAP survey of 3,000 American consumers age 18 and older, while email was cited as the most popular way to communicate with companies, almost half of customers (48%) said they had problems with delayed or no responses to email More than half of those surveyed (54%) would like, or may like, an offer of help before they have to ask for it.

  • IBM: Online holidays look bright for retailers

    Armonk, N.Y. –- IBM projects a strong holiday shopping season with online sales projected to increase 15% during the five-day period between Thanksgiving and Cyber Monday. The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8%, followed closely by Thanksgiving with a projected increase of 15.6%.   

  • Zulily shrinks net loss in Q3

    Seattle –- Online retailer Zulily Inc. shrank its net loss to $795 million in the third quarter of fiscal 2014 from $2.25 billion the same period the prior year. Net sales shot up 72% to $285.8 million.  

  • Yelp: Eight in 10 Americans will shop local during holidays

    San Francisco -- Eight in ten Americans are likely to shop at local businesses during the upcoming holiday season, according to a 2014 nationwide Nielsen survey commissioned by Yelp. Nearly half (47%) plan to spend more than $100 at local businesses.  

  • New Seasons Market deploys Index for customer experience

    San Francisco –- New Seasons Market (NSM) is deploying the new Index online commerce personalization solution at its stores to deliver end-to-end security and personalized customer experiences. The collaboration with Index provides NSM with a real-time understanding of customer behavior while helping to deliver relevant product recommendations and shopping experiences that savvy consumers now expect both online and offline.

  • Study: Wearable Technology Will Upend Retail

    Wearable technology is ripe for growth — especially among millennials, according to PwC’s “Consumer Intelligence Series – The Wearable Future” report. Twenty percent of American adults already own a wearable device, and the adoption rate — on par with tablets in 2012 — is quickly expected to rise.

  • Eloquii’s Fast-Fashion Take on Plus Sizes

    Fast-fashion for plus-sized women: That’s what eloquii.com is on a mission to deliver. While a retail format that offers runway-inspired looks for shoppers sized 14 to 24 is a no-brainer, the concept is practically radical in fast-fashion retailing.

  • Retail Rap: Digital Walleting

    It has been fascinating to watch the back and forth in recent weeks as competing systems for mobile payment have suddenly been grabbing headlines and jockeying for space in the public consciousness.  

  • Survey: Breaches don’t change consumer behavior

    Bedford, Mass. -- Almost 50% of consumers have fallen victim to at least one data breach and 45% say they are not confident they know all instances of when their personal information has been leaked. However, according to a survey conducted by RSA, the security division of EMC, in conjunction with the Ponemon Institute of more than 1,000 U.S. consumers, in many cases behaviors toward security have not changed.  
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