RetailNext names IBM exec to marketing role

Marc Dietz has joined big data analytics provider RetailNext as chief marketing officer.



Dietz joins RetailNext from IBM where he led worldwide marketing for the company's SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop. Prior to the $440 million acquisition of DemandTec by IBM, Dietz led all marketing efforts at the cloud-based analytics provider for retailers and consumer products companies. He helped grow DemandTec from an early stage through IPO in 2007, and the IBM transaction in 2012, according to RetailNext.



"We are pleased to welcome Marc to RetailNext's world-class team of engineers, retailers, and software professionals," said Alexei Agratchev, CEO and co-founder of RetailNext. "Marc's depth of experience and demonstrated skill in creating comprehensive marketing strategies will be instrumental as RetailNext continues it explosive growth toward becoming the de facto standard in the retail analytics industry."



RetailNext believes it offers the first technology platform that brings e-commerce style shopper analytics to brick-and-mortar stores and malls and enables retailers to collect and correlate data from the broadest available set of data sources. The company measures the behavior of more than one billion shoppers per year by collecting data from more than 65,000 sensors in retail stores and analyzing trillions of data points annually.



"RetailNext is a truly innovative pioneer in the in-store analytics space," said Dietz. "I'm excited to join the team and look forward to leveraging that global leadership position in the retail industry to drive further growth for the company and deliver the best value to our customers and their shoppers."