Consumer Analytics

New York -- A Swedish-based payments company that allows mobile shoppers to pay for a purchase after has been delivered has entered the increasingly competitive U.S. payments market.

On Tuesday, Stockholm-based Klarna announced its official U.S. launch, with Overstock.com as its first major retail partner.

Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

Los Angeles – Millennial consumers choose retailers based on different criteria than their elders. A survey of more than 13,000 e-commerce shoppers by Bizrate Insights found that millennials are by far the most price-sensitive with low pricing driving their choice of retailer.

Kroger already has a good relationship with shoppers, but the retailer is looking to elevate its brand even further by making a key hire in reputation management.

The Kroger Co. announced it has named Jessica C. Adelman to serve as Kroger's group vice president of corporate affairs, effective Nov. 1. 

Denver – Another company has joined the constantly expanding ranks of retailers who operate proprietary innovation labs.

Demonstrating that the appeal of innovation labs is moving beyond major chains, specialty online retailer eBags is teaming with Iterate Studio to jointly create a two-part innovation lab.

Some surprising differences are revealed in new research from Nielsen about which brands men and women trust the most.

Nielsen released a list of America’s Most Trusted Brands  that shows distinct trust difference between men and woman. The ist stemmed from a consumer packaged goods focused wave of the 27th annual Harris Poll EquiTrend study showcasing the top 10 most-trusted brands.

Cincinnati – Retailers seeking to attract back-to-school shoppers should make sure they are well schooled in the ins and outs of providing good customer service.

A new LoyaltyOne, Verde Group survey of 2,500 U.S. consumers shows that efficient service, more than price or product availability, drives store loyalty and repeat purchases for shoppers with kids younger than 18 at mass merchandise stores such as Walmart, Target and Staples.

The holiday season is rapidly approaching. For years, gift cards have remained the most requested gifts in America but with the billions of dollars worth of gift cards that will be sold this holiday season, not all will be used. That’s because gifters aren’t always spot on with their purchases and if the card isn’t a match for the consumer it may go unused, a lose-lose for all parties involved.