Research: Food shoppers opt for brick-and-mortar over online

Chicago --Although consumers are changing how they shop for food and beverages, most prefer to make perishable purchases in tradition brick-and-mortar locations.



According to a survey by Technomic, most shoppers, including the 25% who already shop for groceries online, rate traditional brick-and-mortar retailers significantly higher on a large number of key attributes, including convenience, local community support, quality of perishables, service, experience, price, variety and loyalty programs.



"Traditional retailers appear to be doing an excellent job in satisfying their customers, as evidenced by the fact that 61% say they enjoy the in-store shopping experience," said Bob Goldin, executive VP, Technomic.