RetailNext names IBM exec as chief marketing officer

San Jose, Calif. --RetailNext Inc., a leader in applied Big Data for physical retail, named Marc Dietz as its chief marketing officer.



Dietz comes to RetailNext most recently from IBM where he led worldwide marketing for the company’s SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop.



Prior to the $440 million acquisition of the company by IBM, Marc led all marketing efforts at DemandTec, a cloud-based analytics provider for retailers and consumer products companies.



“RetailNext is a truly innovative pioneer in the in-store analytics space,” said Dietz. “I’m excited to join the team and look forward to leveraging that global leadership position in the retail industry to drive further growth for the company and deliver the best value to our customers and their shoppers.”