Consumer Analytics

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right?

Well, not if you are a Toys”R”Us Rewards member.

The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices.

The retailer plans to give its nearly 19 million loyalty program members a sneak peek of Black Friday deals on more than 100 items beginning Nov. 23.

Increased use of tablets and smartphone this holiday season will help online sales grow 16% to a record $61 billion, but desktop computers still dominate, according to the online measurement firm comScore.

The company said online sales during the November and December timeframe would be primarily driven by desktop computers, but noted that mobile devices are growing at a faster rate. Spending using desktop computers is projected to grow 14% to $53.2 billion while mobile commerce is projected to grow 25% to $7.9 billion and account for 13% of total e-commerce sales.

A lack of golfers and hunters didn’t prevent Dick’s Sporting Goods from realizing third quarter profit expectations and increasing e-commerce penetration to a new high.

The company’s total sales increased 9% to $1.5 billion and sames-store sales increased 1.1%, toward the low end of the company’s guidance, which envisioned a 1% to 3% increase.

Los Gatos, Calif. -- Forty percent of holiday shoppers use mobile shopping apps. According to a new poll of 1,000 U.S. consumers from Wanderful Media, parent company of local sales site Findnsave.com, 51% of shoppers are very interested in receiving mobile notifications regarding holiday deals and sales, and 20% of them have already signed up to receive mobile sale alerts.  

New York -- The Deloitte Consumer Spending Index marginally dipped in October after two months of consecutive increases. The Index tracks consumer cash flow as an indicator of future consumer spending.    The Index, which comprises four components--tax burden, initial unemployment claims, real wages and real home prices--decreased to 4.1 in October from 4.4 the prior month.      Highlights of the Index include:   

Indianapolis -- Nearly four-fifths of holiday shoppers (79%) begin their holiday shopping prior to Thanksgiving weekend. According to new data from Simon, Millennials are significantly more likely than all other generations to plan to shop on Black Friday (67%) and Christmas Eve (20%) this holiday season.   Other notable findings include:  

By Ed Stevens, Shopatron   Technology is changing the way people shop. Today’s retail customers typically touch multiple channels before making a purchase--researching products, comparing prices and checking inventory online or via mobile and buying online, via mobile or in-store.   

Luxury goods retailers face a new competitive challenge from a consignment Web site called Couture Within Reach that has the potential to siphon off traffic and sales.

New York –- There is a high demand among consumers for mobile apps that would make the Black Friday shopping experience easier. According to data from Verizon, 80% of consumers say knowing where to get the best Black Friday deals would make their experience easier.  

Redwood City, Calif. – About seven in 10 (68%) of consumers plan on doing most or all of their holiday shopping online. According to a new survey of nearly 1,000 consumers from from digital video advertising provider YuMe Inc., 77% are likely to buy some type of wearable technology.   Other key findings include: