Skip to main content

Toys“R”Us rewarding most loyal shoppers


For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right?

Well, not if you are a Toys”R”Us Rewards member.

The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices.

The retailer plans to give its nearly 19 million loyalty program members a sneak peek of Black Friday deals on more than 100 items beginning Nov. 23.

Rewards“R”Us members will receive a special offer via email granting them access to Toys“R”Us Black Friday deals, both in the store and online.

“We’ve been working all year long to bring incredible Black Friday deals on hundreds of toys to our customers,” said Richard Barry, EVP and chief merchandising officer at Toys“R”Us Inc. “By rewarding our most loyal shoppers with the opportunity to beat the crowds with early access to deals, and introducing ‘Black Friday Made Easy’ initiatives heading into Thanksgiving Weekend, we’re committed to helping gift-givers find the perfect present for the children in their lives.”

Rewards“R”Us members will also be able to accumulate points on their purchases, thus extending their holiday savings. Members will also be allowed to apply those points to last-minute Christmas gifts or wait to use the points at Toys“R”Us in the new year.

Toy”R”Us also plans to offer all-new services in-store during the holiday season, such as:

  • G.P.S. (Guru for Play Stuff) associates ready to provide expert shopping advice on the busiest days of the season

  • A new Express Lane for gift-givers who have are purchasing two items or less

  • And digital store-specific maps to help shoppers quickly navigate the toy aisles

This ad will auto-close in 10 seconds