Simon: 4 in 5 consumers begin holiday shopping before Thanksgiving

Indianapolis -- Nearly four-fifths of holiday shoppers (79%) begin their holiday shopping prior to Thanksgiving weekend. According to new data from Simon, Millennials are significantly more likely than all other generations to plan to shop on Black Friday (67%) and Christmas Eve (20%) this holiday season.



Other notable findings include:



• One-half of holiday shoppers plan to shop on Black Friday (50%). More than four-fifths of Black Friday shoppers (84%) indicate they will shop in stores.

• One-fifth of holiday shoppers (21%) plan to shop on Thanksgiving night, with four-fifths of these shoppers (81%) going to physical stores.

• One in seven holiday shoppers (14%) plan to still be shopping on Christmas Eve this holiday season. More than nine in 10 Christmas Eve shoppers (92%) will shop in stores.